Ocean Block Capital Data-Driven Transformation
- Client
- Ocean Block Capital
- Overview
Ocean Block Capital transformed from Excel-based operations to a robust Salesforce CRM platform with machine learning-driven prioritization. This comprehensive digital transformation resulted in a 500% increase in lead generation, 75% reduction in process time, and established a scalable foundation for sustainable growth in commercial real estate.
- Technologies Used
- SalesforceMachine LearningData AnalyticsProcess AutomationCRM
"Our partnership with The Innovation Lab has been nothing short of transformative. David and The Innovation Lab team have helped us unlock many opportunities and insights that have propelled our organization forward. The Innovation Lab team is extremely responsive, creative, and thorough. We look forward to continuing this partnership for years to come."
Joe Ricciuti
Managing Partner at Ocean Block Capital
Introduction to Ocean Block Capital
Ocean Block Capital, a prominent commercial real estate company based in Manhattan, specializes in NNN Lease properties nationwide. With a team of exceptionally skilled partners, the company has successfully navigated the complex world of real estate investments.
However, despite the exceptional expertise of its partners, Ocean Block Capital found itself at a critical juncture. The company's reliance on Excel spreadsheets hindered organizational efficiency and scalability.
The Challenge
Ocean Block Capital encountered significant obstacles in its quest for growth and efficiency. The reliance on Excel spreadsheets led to data inconsistencies and limited organization, hindering the scaling of operations and onboarding of new employees.
Our Approach and Results
The Innovation Lab was pivotal in partnering with Ocean Block Capital to tackle these challenges head-on. We implemented a comprehensive suite of solutions, each designed to optimize operations and fuel sustainable growth.
From Excel to Enterprise CRM
We facilitated Ocean Block Capital's transition from Excel spreadsheets to Salesforce, a robust CRM platform. This migration enabled centralized data management, improved data accuracy, and enhanced collaboration among team members.
Multi-source Integration
Leveraging an array of CRE data sources, including CoStar, LandVision, Reonomy, Google Maps, and Census Data, we enriched Ocean Block Capital's existing data on Salesforce.
Automated Workflow Design
We designed and implemented a robust sales pipeline with well-defined statuses and sub-statuses, complemented by automation at each stage.
AI-Powered Opportunity Ranking
Harnessing the power of Python and TensorFlow, we developed a sophisticated machine learning algorithm to predict the most promising opportunities for Ocean Block Capital.
Speed & Automation
We engineered private software and integrated third-party solutions to accelerate the pipeline, leveraging tools such as Vonage API, phone validation, email validation, and automated marketing.
5x Lead Generation Increase
We helped onboard a dedicated team of cold callers, implementing secure data handling protocols and training programs that resulted in a 5x increase in qualified leads while maintaining data security standards.
Measurable Impact
Quantified results across key performance indicators
Key Takeaways
In conclusion, the Ocean Block Capital case study exemplifies the transformative power of data-driven optimization and process scalability. By partnering with The Innovation Lab, Ocean Block Capital successfully navigated critical challenges, migrating from Excel spreadsheets to a robust Salesforce CRM, enriching data with multiple sources, and implementing a streamlined sales pipeline powered by automation and machine learning.
The results speak for themselves – enhanced efficiency, improved decision-making, and a solid foundation for sustainable growth. The addition of a dedicated cold calling team with secure data protocols further amplified lead generation capabilities while maintaining the highest standards of data protection.
Ready to Transform Your Operations?
Is your organization grappling with data inconsistencies, process inefficiencies, and scalability challenges? Don't let these hurdles hold you back.
Contact The Innovation Lab today to discover how we can help you harness the power of data, optimize your operations, and unlock your organization's full potential for growth and success.